Be Strong
To Be Healthy

Let us be your guide in discovering the transformation of a personal physiotherapy brand into a confident, feminine, and approachable one. Simply scroll down to read the entire case study and be inspired.

About the brand

Be Strong to Be Healthy is a brand that focuses on strength and health. Its founder, Csenge Toth, is a physiotherapist and personal trainer who aims to help people overcome their fears of strength training and improve their workout routines.

Csenge also provides tips and advice for managing pain in the gym. She is passionate about her brand and enjoys sharing her mindset and perspective with others.

Her target audience

The Be Strong to Be Healthy brand is aimed at people who value physical health, including hobby gym-goers, powerlifters, and professional athletes. The brand’s primary focus is on individuals aged 18 to 40.

 

Brand's Colours​

Primary colours

We chose orange as their primary colour for its energetic vibe and appeal to their party-loving target audience. We used a lighter shade of orange and cream for more design options for their website and stationery.

Secondary colours

The combination of turquoise and dark blue complements orange and creates a positive atmosphere. This colour scheme is also reminiscent of Rona’s life on the boat.

Accent colours

Black and white are the accent colours for headlines, body text and backgrounds.

Brand's Fonts:

CINZEL

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The Josefin Slab (Bold) font was selected for its unique and quirky appearance. Utilising a Slab Serif font creates a modern and sophisticated vibe, leaving a lasting impression on the reader.

A

B

Open Sans

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For their subheading, we chose the Open Sans (Regular) font, which has a sleek and simple appearance that perfectly complements their selected header font, Josefin Slab Serif. Also, this font was the obvious choice for the body text due to its exceptional readability on digital platforms. Its timeless yet modern vibe only adds to its appeal.

KEYWORDS

Feminine

Young

Playful

Loud

Strength

Physiotherapy

Mythbuster

Health

Her new logo, the Kingfisher

Her story is unique; she spent years selling her jewellery from her boat. This experience inspired her name. To honour her journey, we created a logo featuring a kingfisher symbol representing luxury and elegance.

The logo mark uses only ellipsis elements to achieve a professional, geometric, and feminine look.

We also added a necklace with a gemstone, giving the impression that the bird is putting the chain around someone’s neck.

The result is a dynamic and memorable design that leaves a lasting impression.

Vision for the future

The new brand identity will showcase the company’s high-quality products online in a way that is both visually appealing and informative, driving more sales and attracting potential customers through social media and its new website.

MOCK-UPS

BRAND DESIGN

Rona’s Beads Aboard

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