Rona’s Beads Aboard

We would like to walk you through our redesign process and showcase how we transformed this handmade beaded jewellery brand into a lively and energetic one. To get started, kindly scroll down to read the complete brand case study.

About the brand

Rona’s Beads Aboard is a handmade jewellery brand based in the UK. Rona is a professional gemologist who specializes in crafting gemstone and pearl jewellery. 

She fell in love with the colours of the different gems and made it her passion. Her unique story involves selling her jewellery from her boat.

Her target audience

Women aged 40-60 who enjoy dressing well, love attending parties and embrace bold colours. They are often artistic and appreciate unique styles that set them apart from the crowd.

The problem
we had to solve

Rona experienced success at markets and craft shows but struggled to generate sales online. Our primary objective was to create a unique logo and brand identity that would appeal to her target audience and differentiate her from competitors in the beaded jewellery market.

Brand's Colours​

Primary colours

We chose orange as their primary colour for its energetic vibe and appeal to their party-loving target audience. We used a lighter shade of orange and cream for more design options for their website and stationery.

Secondary colours

The combination of turquoise and dark blue complements orange and creates a positive atmosphere. This colour scheme is also reminiscent of Rona’s life on the boat.

Accent colours

Black and white are the accent colours for headlines, body text and backgrounds.

Brand's Fonts:

JOSEFIN SLAB

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The Josefin Slab (Bold) font was selected for its unique and quirky appearance. Utilising a Slab Serif font creates a modern and sophisticated vibe, leaving a lasting impression on the reader.

A

B

Open Sans

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For their subheading, we chose the Open Sans (Regular) font, which has a sleek and simple appearance that perfectly complements their selected header font, Josefin Slab Serif. Also, this font was the obvious choice for the body text due to its exceptional readability on digital platforms. Its timeless yet modern vibe only adds to its appeal.

KEYWORDS

Quality

Handmade

Unique

Expert

Gemmologist

Passion

Colours

Nature

Her new logo, the Kingfisher

Her story is unique; she spent years selling her jewellery from her boat. This experience inspired her name. To honour her journey, we created a logo featuring a kingfisher symbol representing luxury and elegance.

The logo mark uses only ellipsis elements to achieve a professional, geometric, and feminine look.

We also added a necklace with a gemstone, giving the impression that the bird is putting the chain around someone’s neck.

The result is a dynamic and memorable design that leaves a lasting impression.

Vision for the future

The new brand identity will showcase the company’s high-quality products online in a way that is both visually appealing and informative, driving more sales and attracting potential customers through social media and its new website.

MOCK-UPS

BRAND DESIGN

Rona’s Beads Aboard

Testimonial

The reaction of the founder

Take a look below at the feedback provided by Rona Hawes, a professional Gemmologist and the founder/CEO of Rona’s Beads Aboard, regarding the logo and brand identity design.

“ Gary from HumblCreatives designed a very interesting and relevant logo for me. It was based on research and discussion into my business, when living on a boat and my handmade products. I was so pleased with the result. I've never considered a brand colour before. After discussion, I was impressed with the research into relevant businesses to suggest a brand colour. Gary put together a mood board of vibrant complimentary colours for me to choose from. The result was a new look for my website and business with a fabulous new logo. Communication was quick and efficient. I highly recommend HumblCreatives to improve your business. ”
Rona Hawes
Rona's Beads Aboard

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