One of the founders, Zsolt Wittmann, reached out to us to refresh their 10-year-old powerlifting meet brand. Zsolt desired a modern, inspiring, and renewed brand that resonates better with its audience and has a captivating social media presence.

PWB Kupa is the most incredible competition in Hungary. It features speakers, streams, lights, and strong competitors—it has the country's biggest talent search category. So, the new brand identity had to differ from that of other federations in Hungary. We aimed to create a unique brand that reflects the passion and victory of young competitors.