Summit Strength and Endurance
Summit Strength and Endurance
We have always dreamed of creating a mountain-themed brand as we love adventures, sports and nature. Our lead and brand identity designer, Gary Fodor, was asked to create a brand identity system, custom t-shirt, and social media designs for Daniel Spergel's new brand, Summit Strength and Endurance.
We designed a brand that represents Daniel's aspiration to be the go-to expert for mountain climbers. He offers tailored practical S&C training to help them climb any mountain easily. In the future, he'll expand his brand with more expert coaches.
We have always dreamed of creating a mountain-themed brand as we love adventures, sports and nature. Our lead and brand identity designer, Gary Fodor, was asked to create a brand identity system, custom t-shirt, and social media designs for Daniel Spergel's new brand, Summit Strength and Endurance.
We designed a brand that represents Daniel's aspiration to be the go-to expert for mountain climbers. He offers tailored practical S&C training to help them climb any mountain easily. In the future, he'll expand his brand with more expert coaches.
Scope
Logo Design
Brand Identity Design
Brand Style Guide
Iconography
Patterns
Website Landing Page
T-shirt Design
Social Media Design
Logo Design
Brand Identity Design
Brand Style Guide
Iconography
Patterns
Website Landing Page
T-shirt Design
Social Media Design
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01
Creative Brief & Strategy
Creative Brief & Strategy
With our initial questions and calls, we discovered that Daniel aims to be the first in Hungary to provide functional training for mountain climbers. He wants to build a supportive community where people can push each other towards their goals while enjoying the training sessions.
With our initial questions and calls, we discovered that Daniel aims to be the first in Hungary to provide functional training for mountain climbers. He wants to build a supportive community where people can push each other towards their goals while enjoying the training sessions.
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Creative Direction
Creative Direction
After creating Daniel's brand strategy and brief, we gave him two mood board directions. One was a geometric and professional style, with blue tones inspired by mountains, and the other was community-focused, with bold green and brown colours and a friendlier style. Daniel chose the professional blue option because he felt it was a bit closer to what he had imagined, but he loved both, and it was a tough decision.
After creating Daniel's brand strategy and brief, we gave him two mood board directions. One was a geometric and professional style, with blue tones inspired by mountains, and the other was community-focused, with bold green and brown colours and a friendlier style. Daniel chose the professional blue option because he felt it was a bit closer to what he had imagined, but he loved both, and it was a tough decision.
